A product design lead and design engineer — 25 years in, still hands-on. I've built digital products for ING, Bol.com, Ahold Delhaize and Liberty Global, and now I design systems that blur the lines between brand, design, and development.
A design system Unica can read — and so can their AI agents.
Design intent kept getting lost between Figma and production — and agents couldn't read the system at all.
Design Engineer — token architecture, paired design-and-code components, machine-verifiable specs.
A system humans and agents can both consume, so teams ship together with intent intact.
An evolving design system that teams struggled to adopt at scale.
Rethought the foundation & strategy, then ran training and workshops.
An agile framework product teams could actually run with.
A new visual language to roll out across products for teachers and pupils.
Optimised tokens, components and the Figma library, aligned with dev.
A streamlined token pipeline integrated across the portfolio.
UX strategy & component architecture for Exact's product suite.
Product surfaces needed a coherent, scalable component architecture.
UX strategy and component architecture across the suite.
A clearer structural foundation for the product to build on.
A designer is a problem solver by nature.
Design, to me, is about creating the best possible working solution to a problem. For 25+ years I've designed and built digital products — and it still excites me to find tools that raise the bar and make the work awesome.
I build design systems that blur the lines between brand, design, and development. Integrated into component libraries, they let teams prototype and ship in a few clicks — and with machine learning entering our tooling, we can automate the workflow itself. That gives product teams more time to solve problems and embrace creativity, instead of drawing endless grey boxes and arrows.
Co-founder of CreateNew — the first designer-owned cooperative — and partner at Design-well.
Building Unica's design system to be readable by humans and agents — tokens, paired components, machine-verifiable specs.
The first designer-owned cooperative — independence with the strength of a supportive community. Share today, own tomorrow.
Shaping vision and direction while nurturing a collaborative team of experienced designers delivering exceptional solutions.
UX strategy and component architecture across Exact's product suite.
Rolled out a new visual design language across products for teachers and pupils; optimised tokens, components and Figma setup.
Refined and advanced the evolving design system; built training and workshops to empower product teams.
Design systems and product design.
Built a high-performing team of UX specialists and product designers to elevate digital e-mobility services.
Directed design initiatives, leading teams to craft compelling digital products and brands that resonate with users.